Following the outbreak of the Covid-19, people are working from home and purchasing consumer goods online. We envisage these situations are going be a new normal in the future.
As business resumes, they could face an unfamiliar new world. Therefore, digital transformation has been prioritized as the leading type of business strategy. However, digital transformation for businesses is not a new topic. Why can’t they transform to smoothly adjust to a new type of business model?
We genuinely feel there is a massive gap between B2C businesses and digital technologies, particular in businesses leader’s “thinking,” digital “talent,” and marketing “technology.” All of these gaps prevent fulfilling consumer demands and how business models should change to adjust to new unforeseen circumstances.
In order to assist businesses to convert from 1.0 to 4.0 type of operations, we have founded the Asia-Pacific Marketing Technology Association (AMT) as a platform to connect the demands and supplies between businesses and high-tech companies, especially those in the field of marketing technology.
The former Prime Minister of the United Kingdom Winston Churchill said: “never let a good crisis go to waste.”
Therefore, let us assist with business transformation from now on.
In terms of brand value and long-term relevance, AMT will position itself as a platform for big data and AI technology, and assist B2C companies to be well-exposed in the area of marketing technologies. Through the process of digital transformation, AMT will survey and identify opportunities for the companies to strengthen their marketing strategies and technological capability. AMT will also search for the best available tools and services to best suit their marketing needs.
AMT network over 6 markets Taiwan、Singapore、Thailand、Malaysia、Hongkong & Mainland China。
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If the philosophy of the Asia-Pacific Marketing Technology Alliance (AMT) aligns with yours, we warmly invite you to join the alliance.
The AMT registration has been filed with the Ministry of the Interior. The application is currently under review, and is expected to be completed by the end of December 2020. The information on this page is for reference only. Details will be posted after the official establishment and council meeting.
The admission fee is NT $3,000, which can be applied toward the annual membership fee for the first year. Beginning at the second year, the annual membership fee is NT $3,000.
A full-time student who is currently pursuing a bachelor/master’s degree and agrees with AMT philosophy is qualified to apply as a student member. Student members are exempted from their admission fee and the first annual fee. Beginning in the second year, the annual membership fee is NT$500. Besides not having the right of voting, suffrage, franchise, and recall, student members share the same member rights and benefits. Additionally, student members can enroll in AMT classes without a fee and receive AMT recommendation to volunteer, internship, and job opportunities.
Members whose personal interests conform to the AMT philosophy and are willing to push our mission forward can be nominated by the members and recruited by the council as a Honorary Member.
|Member Benefits and Rights||Individual||Organization||Student|
|Using 50% of the membership fee as credits for AMT programs1. (1)||◎||◎||◎|
|Attending various events hosted by AMT.||◎||◎||◎(3)|
|Receiving a discount for AMT programs2. (2)||◎||◎||◎(4)|
|Receiving early registration and additional seatings for programs or events hosted by AMT.||◎|
|Publicizing your organization on the AMT website.||◎|
|Using the “Digital Transformation in Marketing” self-evaluation form.||◎|
|Receiving AMT recommendation to volunteer, internship, and career opportunities.||◎|
（1）Program credits expire on December 31st of the second year of becoming a member.
（2）Only one discount at a time can apply to a single program.
（3）Student members are ineligible for the right to voting, suffrage, franchise, or recall.
（4）AMT program fees are fully waived for students with limited reserved seatings.